BA Marketing
Meet your Librarian – Beccy Western
About Beccy
Beccy Western is the Subject Librarian responsible for Architecture, Interior Design, Fashion, FCP, FMB, Textile Design, Business Management, Marketing, and Psychology.
How can I help you?
You can book one to one tutorials with me to help you with your research or referencing, please contact me via email or you can drop into the library office (DS103) to have a chat!
I work all day Monday and Tuesday, and Wednesday morning.
As a team, we also provide research and referencing drop-in sessions to assist you in the run-up to written work hand-ins, keep an eye on Instagram (@norwichuni_library) for times and dates.
Reading Lists
Print Books
You can borrow up to 15 items, including games and DVDs.
With the exception of short loan books, everything can be borrowed for three weeks.
Online Resources
As well as printed materials, the Library also has a wide selection of online resources to help you with your research.
Useful resources for BA Marketing
Oxford Journals Online
You can find abstracts for all Oxford University Press (OUP) journals here. You can access the journals ‘Journal of Design History’ and ‘Screen’ in full from this platform.
PressReader
Free to use with a Norfolk Libraries card. Access thousands of regular newspapers and magazines online (UK and worldwide coverage). Sign in for free with your Norfolk library card and PIN using the option for ‘library or group’. Free app with option to increase text size, translate into 17 languages or listen with the read aloud function.
Please note: free access is only available when signing up with your Norfolk library card and pin number. Signing in with a social media account will result in being charged for using this service.
PressReader have a YouTube playlist of how to use guides (opens in a new window).
Statista
Statista offers over 1.5 million statistics from over 18,000 sources, available immediately in easy to use graphs you can use in your own reports and presentations. Statista includes market data, industry reports, forecasts, opinion polls and infographics.
A video guide to using Statista is available on the VLE.
Further usage guides are available on Statista’s site (opens in a new window).
WGSN
WGSN is an online trend-analysis and industry research service for the fashion design and retail, and interiors industries. You can also link to their separate database, WGSN Lifestyle & Interiors, using the menu at the top of the screen.
To use WGSN off-campus you need to log in using your Norwich Uni email address, by clicking on the button in the top right corner. You will be asked to verify your email and username on the Norwich Uni page. After this you will be directed back to WGSN login.
Please note: you may only access this resource for the purposes of individual, educational study. Reports, images and overall content are for information purposes only and must not be shared or distributed across social media or any external platforms. Never share your username and password with anyone else, or provide information from the resource to a third party.
A video guide to accessing and using WGSN is available on the VLE
Publications
Publications, also known as magazines, journals or periodicals, are regularly published with up to date articles, images, and editorials. These can be available in print and online.
Useful publications for BA Marketing
Resource Type
JournalJournal of Consumer Culture
An established journal, supporting and promoting the continuing expansion in interdisciplinary research focused on consumption and consumer culture, the journal reflects the need to engage critically with modern consumer culture and to understand its central role in contemporary social processes.